About Katalyst

Protecting ideas.
Powering decisions.

Founded by Joseph Cherayath and Natasha Cherayath, Katalyst Advisory brings together specialist expertise across IP Protection & Enforcement and Data, Analytics & AI Strategy.

Founder

Joseph Cherayath

IP Protection & Enforcement

Joseph is an IP enforcement, brand protection, anti-piracy and product leader with more than a decade of experience leading global investigations, intelligence and enforcement teams.

His work spans domain and website enforcement, marketplace abuse, anti-counterfeiting, content protection and litigation support. He also brings deep relationships across the brand protection ecosystem, working with rights holders, law firms, platforms, intermediaries and law enforcement to shape intelligence-led strategies and coordinated action.

“Good enforcement removes the infringement. Great enforcement changes the behaviour behind it.”

Founder

Natasha Cherayath

Data, Analytics & AI Strategy

Natasha is a strategic, hands‑on Data & Analytics leader with more than 12 years of experience turning complex data into actionable insight, smarter decisions and measurable outcomes.

Her experience spans marketing, product, commercial and operational analytics across public and private sectors. She has led data strategies, built scalable analytics capabilities and partnered with senior leaders and founders to drive growth, optimisation and transformation.

“Data starts the conversation. Collaboration turns it into change.”

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Joseph Cherayath

Natasha Cherayath

Bring us the challenge the standard playbook cannot solve.